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How to start your own skincare business in 2023

Updated: Dec 10, 2022

There is a lot of recent research into the growth of the US skincare market. It has grown tremendously over the past 4 years and that growth is predicted to continue well into 2023 and beyond. Keep reading and learn the secrets behind starting your own successful skincare company. This continuing growth is expected to be driven by the millennial population. That’s right...the millennials may have been called cheugy and suffered through seeing the come back of the ballet pumps, but they are the ones driving the predicted retail spending in the US 2023 skincare and cosmetic market. And there are some interesting reasons behind this, this age group are getting older, so they need to buy and use skincare more than ever. And they have some of the best disposable income rates after the boomers alongside the fact that there are a lot of millennials. Of course, there are the major players in the US skincare market, such as Estee Lauder, Johnson & Johnson, L’Oréal and Proctor & Gamble. These are some absolute giant companies that have seen wild success over the generations. So, the question is how do you get into the skincare business when you’re up against giants like these? There is a heap of skincare business options across the USA, but many, if not all of these, are old and well-established companies, for example Rodan & Field, Mary Kay or Avon. These factors create some issues for anyone wanting to start out in the skincare business. Firstly, well-established companies can often miss key industry trends because they are stuck focusing on the “way it was always done”. Plus, they are also huge! With hundreds of thousands of sales representatives across both the USA and the world it can be impossible for a new business owner to build a fresh client base and sales team. The real key to starting and building a successful skincare business is to find a great company whose products, mission, and community you truly love. Here are our 4 top tips to select the best direct selling, network marketing or affiliate scheme for you in the world of skincare.

1. Look for upcoming skincare trends in 2023

Look for a company that is promoting skincare trends that are set to rise in 2023. Watch out for anyone promoting skincare that uses natural ingredients derived from flowers and plants. Companies that promote gentle skincare and make up minimalism. And a daily skincare routine that contains peptides.

2. Find a new company

Ideally you are looking for new company, but not too new. Look for a company that is still small but has made it through their first year of business. This way you can enter with a ground floor opportunity which will allow you to build a better client base and sales team moving forward. The last thing you want is an oversaturated business when you’re just starting out.

3. Founder support

If the company, you are planning to partner with is less than a year old you should be looking for one that has founder support. The founders of the company should be present in your everyday selling and recruiting life. They should be around to train, answer questions and help you meet your business goals. Talk to some current businessmen and women that already work with the brand and ask how often they speak to the owners or founders of the companies.

4. Great products, great shipping times and great service

Most importantly never forget to sell something you love. Buy the company skincare products and try them out. Do you like them? Do they give you the results that you’re looking for? Can you stand behind them? How was the companies service? How long did the products take to reach you? A skincare business is about quality produce but also about the service that comes with it. Pelle Naturale skincare was founded by best friends Lucy and Nicole and launched in January 2022. Pelle Naturale specialises in creating paraben, sulfate and cruelty free vegan skincare that is the highest quality and comes with great customer service. Just closing their first successful year of business they are always looking for new faces to join their company. Contact them directly to ask any questions about starting your own Pelle Naturale skincare business.

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